Bribery- offers you something "extra." Buy a burger; get free fries.
Avant Garde- shows that users of the product are ahead of the times.
Plain folk- shows ordinary people using a product.
Snob appeal- suggests that users are part of an elite group with a glamorous lifestyle.
Celebrity spokesperson- uses a famous person to support their product.
Emotional appeal- makes viewers feel a certain way e.g. sad, excited or scared.
Patriotism- suggests a love of your country.
Product comparison- compares a product with an "inferior" one.
Humour- used to make viewers laugh but provides little information about the product. Viewers associate a good feeling with the product.
Watch the following ads. Can you work out which technique they have used?